Building an Impactful Growth Experimentation Process
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Welcome to Experiment Tracking

Welcome!
Create the Habit of Controlling Growth
The Warmup

Define Your North Star Metric
What is an Experiment?
Experiments vs Optimisations
It’s Not an Experiment
It’s an Experiment, Let’s Do It
Building up the Habit of Tracking Experiments
Stage 1: Documenting Current Running Experiments

A Glossary of Growth Experiment Terms
How to Start Tracking Experiments
Do You Have Enough Traffic to Test?
Analysing Your Experiment Results
Growth Experiment Template Sheet
Stage 2: Start Documenting Consistently (One Growth Lever)

Why Do We Struggle with Documentation?
Defining Your First Growth Lever
D2C Growth Levers & More Examples
Defining the Themes of Experiments
Calculating the Impact of your Growth Levers
Stage 3: Defining Growth Per Quarter

What is the Goal of a Growth Process & Who Leads It?
The Impact of Using a Growth Process
What Makes a Great Growth Lead
Growth Meeting Agenda and Structure
Other Meetings in the Growth Process
Zoom Out Meetings
Stage 4: Start Prioritising and Maintaining a Backlog

How to Get New, Great Ideas
How to Have Better Ideation Session
When Do You Have Enough Ideas in Your Backlog?
Why Do We Need a Prioritisation System?
Choosing a Prioritisation Framework
How Many Experiments Should You Run?
Stage 5: Upgrade Your Experimentation System

Upgrading Your Experiment Tracking Tool
How Long Should You Test For?
Are More or Better Experiments Needed?
Learning More From ‘Failed’ Experiments
Getting More Out of Your Growth Meetings
Ensure Your Growth Process Is Bulletproof
Moving Forward

Moving Forward

It’s Not an Experiment

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