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Daphne Tideman/Building an Impactful Growth Experimentation Process
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  • £145

Building an Impactful Growth Experimentation Process

  • Course
  • 37 Lessons

This course walks your through my 5 stage process to help you build more focus and structure in your startup.
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Contents

Welcome to Experiment Tracking

Welcome!
Create the Habit of Controlling Growth

The Warmup

Define Your North Star Metric
What is an Experiment?
Experiments vs Optimisations
Preview
It’s Not an Experiment
It’s an Experiment, Let’s Do It
Building up the Habit of Tracking Experiments

Stage 1: Documenting Current Running Experiments

A Glossary of Growth Experiment Terms
How to Start Tracking Experiments
Do You Have Enough Traffic to Test?
Analysing Your Experiment Results
Growth Experiment Template Sheet

Stage 2: Start Documenting Consistently (One Growth Lever)

Why Do We Struggle with Documentation?
Defining Your First Growth Lever
D2C Growth Levers & More Examples
Preview
Defining the Themes of Experiments
Calculating the Impact of your Growth Levers

Stage 3: Defining Growth Per Quarter

What is the Goal of a Growth Process & Who Leads It?
The Impact of Using a Growth Process
What Makes a Great Growth Lead
Growth Meeting Agenda and Structure
Other Meetings in the Growth Process
Zoom Out Meetings

Stage 4: Start Prioritising and Maintaining a Backlog

How to Get New, Great Ideas
How to Have Better Ideation Session
When Do You Have Enough Ideas in Your Backlog?
Why Do We Need a Prioritisation System?
Choosing a Prioritisation Framework
How Many Experiments Should You Run?

Stage 5: Upgrade Your Experimentation System

Upgrading Your Experiment Tracking Tool
How Long Should You Test For?
Are More or Better Experiments Needed?
Learning More From ‘Failed’ Experiments
Getting More Out of Your Growth Meetings
Preview
Ensure Your Growth Process Is Bulletproof

Moving Forward

Moving Forward

Testimonials

“Daphne's coaching sessions have been invaluable to me, helping me to build confidence in the decisions I make as well as offering challenge. Her no-nonsense approach to prioritisation cuts through the noise of the day-to-day and ensures that I get some time to think about the bigger picture.”

Morgan Young

Head of Growth, Ocean Bottle

There’s a line in there that's something like "you've been pacing around your house and drinking too much coffee trying to figure out the right approach." I was literally pacing around my house before I decided to reach out to Daphne and ultimately use the course as guidance. It helped me go from being stuck to having what feels like a good system for the kind of unusual situation I'm trying to apply it to.

Jack Fischl

Senior Marketing Coordinator, Bouldering Project

 Daphne is a trailblazer in the growth space, constantly innovating and experimenting to find what works. Her approach is always clever and strategic which led her to achieve really ambitious targets. Her work has had a lasting and positive impact on the business and the team at Heights. 

Emma Bennett

Social & Community Manager, Heights

 Working with Daphne has been instrumental in understanding how to drive sustainable growth for our business. Her blueprint and spot-on questions have been a huge help in sorting out what's important from what's not, allowing us to razor-focus on key growth drivers. 

Marija Gavrilov

Managing Director, Exponential View

"It’s easy as a founder to go down multiple rabbit holes. Daphne would stop me before I even got one foot in. That in itself was worth every penny! Daphne’s ability to break complex growth challenges into structured action points that were realistic, well-thought through and innovative.”

Ash Bailey Founder, Dougo’s

Founder, Dougo’s