Getting More Out of Your Growth Meetings

Getting More Out of Your Growth Meetings

If you feel like your growth meetings are becoming a bit of a status update and business as usual, here are some powerful questions to add in. These will help to stimulate more meaningful discussions and generate valuable insights. 


Learnings:

  1. What were some failures or setbacks encountered during the sprint?

  2. What specific learnings can we take forward to the next sprint to improve our outcomes?


Resource Blockers:

  1. Are there any potential blockers or challenges related to resources, such as development, design, or copy?

  2. Are there any risks or potential bottlenecks that could arise if we are successful with our growth initiatives?


Most Impactful Experiment/Optimization:

  1. Among all the experiments and optimisations conducted during the sprint, which one(s) do we believe had the most significant impact?

  2. What insights or results from these experiments can guide our decision-making and future strategies?


Workload:

  1. Considering the allocated hours or resources for the sprint, do we believe the workload was realistic and manageable?

  2. Are there any adjustments or redistributions of tasks needed to ensure an achievable and efficient sprint?


Retrospective:

  1. How confident are we in the experiments and optimisations we pursued during the sprint? 

  2. Do we believe they will contribute to reaching the sprint goal?

  3. What can we learn from the outcomes and experiences of this sprint to improve our approach in future sprints?

By incorporating these powerful questions into your growth meetings, you can encourage deeper reflection, analysis of outcomes, and proactive planning.

They can help to move things beyond a mere status update and drive more impactful discussions and decision-making, fostering continuous learning and improvement within the growth process.


Building an Impactful Growth Experimentation Process

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Welcome to Experiment Tracking

  • Welcome!
  • Create the Habit of Controlling Growth

The Warmup

  • Define Your North Star Metric1
  • What is an Experiment?
  • Experiments vs Optimisations
  • It’s Not an Experiment
  • It’s an Experiment, Let’s Do It
  • Building up the Habit of Tracking Experiments

Stage 1: Documenting Current Running Experiments

  • A Glossary of Growth Experiment Terms
  • How to Start Tracking Experiments
  • Do You Have Enough Traffic to Test?
  • Analysing Your Experiment Results
  • Growth Experiment Template Sheet

Stage 2: Start Documenting Consistently (One Growth Lever)

  • Why Do We Struggle with Documentation?
  • Defining Your First Growth Lever
  • D2C Growth Levers & More Examples
  • Defining the Themes of Experiments
  • Calculating the Impact of your Growth Levers

Stage 3: Defining Growth Per Quarter

  • What is the Goal of a Growth Process & Who Leads It?
  • The Impact of Using a Growth Process
  • What Makes a Great Growth Lead
  • Growth Meeting Agenda and Structure
  • Other Meetings in the Growth Process
  • Zoom Out Meetings

Stage 4: Start Prioritising and Maintaining a Backlog

  • How to Get New, Great Ideas
  • How to Have Better Ideation Session
  • When Do You Have Enough Ideas in Your Backlog?
  • Why Do We Need a Prioritisation System?
  • Choosing a Prioritisation Framework
  • How Many Experiments Should You Run?

Stage 5: Upgrade Your Experimentation System

  • Upgrading Your Experiment Tracking Tool
  • How Long Should You Test For?
  • Are More or Better Experiments Needed?
  • Learning More From ‘Failed’ Experiments
  • Getting More Out of Your Growth Meetings
  • Ensure Your Growth Process Is Bulletproof

Moving Forward

  • Moving Forward