Crack your DTC startup's positioning with user interviews

£145

Crack your DTC startup's positioning with user interviews

Course
37 Lessons

Speak to your users to deep dive into your target audience's pains, gains, challenges and potential competitors.

This online programme will guide you through:

How to know if user interviews are right for you
Logistics of user interviews, including finding people to interview and setting them up
Questions to ask in the interview
Guidance on best practice for interviewing
Dealing with unpredictable circumstances such as no-shows, shy interviewees or negative feedback
Easy to use templates and action points

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What does this online course include?

£145 for full team access. Fully online with immediate access to be the complete programme.

Part 1: Introduction

2 lessons

The value of conducting user interviews
How to know if they are the right research technique for you

Part 2: How to set up your user interviews

5 lessons + 2 templates

Who to interview and how to get in contact with them including templates
Rewards
Scheduling and recording tools
Determining your objectives

Part 3: Conducting your user interviews

17 lessons + 2 templates

Questions and recording answers template
What questions to ask
Best practice on interviewing
Recommended flow
Handling negative feedback

Part 4: Analysis

2 lessons

Summarising key themes
Position mapping
Personas
Jobs to be done
Brainstorming copy

Get the course

"Daphne has helped us to dive deeper into the why and uncover a handful of customer insights, and better express the pains.

We are still on a journey, but we are looking forward to making our messaging more effective through testing with Daphne. I highly recommend working with her.''

Bilguissa Balde

Head of Growth & Marketing of Fiils

"I have been working with Daphne for over a year, and I must say it is refreshing to work with someone who is so passionate and committed for our business to be successful.

The value and IP Daphne brings is invaluable. I would highly recommend working with Daphne."

Darren O'Reilly

Founder of Whole Supp

Who is behind the course?

Hi, I'm Daphne!

After five years leading at a growth agency, I became Head of Growth at a braincare startup, Heights, where I helped them scale from 28K MRR to 343K MRR in just 18 months.

I now equip the best eco-friendly, wellness D2C startups with the skills needed to grow faster.

For years I've been passionate about Message-Market Fit, but I felt there was no structured or affordable way for startups to achieve it.

I've spent thousands of hours supporting brands find Message-Market Fit. I wanted to turn this approach into an accessible programme to help more startups achieve the same results.

If you have any questions about the programme, please reach out!

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Frequently asked questions

For which type of companies is this suitable for?

This course is designed with D2C startups in mind from pre-launch to scaling up. Messaging challenges come at different stages of your growth journey so I've kept that in mind.

Whilst many of the learnings will be able to B2B, it has not been designed specifically for them.

Who in the startup should follow this course?

Depending on who you have in your team, I recommend founders, growth/product team members and marketing team members to follow this course.

Can other team members receive access?

If they have the same company email address, I'm happy to give free access to up to five team members. That way, you can all follow it together. Just drop me an email at hello@daphnetideman.com and I will sort it out.

How much time will it take for me to complete the action points?

You can complete the course itself within 2 hours.

If you’re efficient, the interviews themselves can be done within a couple of weeks. However, the reality is usually messier - you might struggle to recruit people, or have cancellations. I’d recommend conducting your interviews over a month-long period including time to analyse your findings.