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Daphne Tideman/A Crash-Course to Message-Market Fit
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  • £45

7-Step Crash Course on Message-Market Fit

  • Course
  • 19 Lessons

Message-Market Fit helped me improve my ad's click-through rate by 60%+ and have a 104.3% improvement in conversion rate. 

Here is what this course is going to teach you:
  • Whether your growth challenges are actually a messaging challenge
  • Why focusing on message-market fit helps improve your click-through rate, conversion rate and more
  • The exact 7 steps to finding message-market fit

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As a marketer who likes to figure things out, I always wondered what's the best and fastest way to figure out a company's positioning, value propositions and benefits that deeply resonate with their audience without going through 6 months of persona and customer research. 

This course will exactly teach you how to find insights at rapid pace, regardless if you are an early or later stage company.

Aazar Shad

Growth Marketing Consultant

What you'll learn in this crash course

1. The bottom-line impact of getting your messaging right

Introduction to the Message-Market Fit course
Impact of improving your messaging
Case study of how messaging doubled our revenue

2. How to tell if your messaging needs an upgrade

Do you have a messaging problem?

3. The 3 components of message-market fit you need to get right

What is message-market fit?
What is positioning?
What are "jobs to be done" and why are they important?
What is the language element of message-market fit?
Working out the right audience

4. Outline of the 7 steps for finding message-market fit

How to find message-market fit
Step 1: Review mining
Step 2: Competitor analysis
Step 3: Surveying your customers
Step 4: Interviewing your customers
Step 5: Defining and testing your messaging
Step 6: User test your messaging further
Step 7: Increasing the ROI of your new messaging further

5. How to start working on message-market fit today

What next?
Feedback
Daphne has mastered the art and science of message-market fit. In very competitive markets, she found the nuance in messaging, which turned words into profits. Get the guidance from somebody who has been in the trenches and has proven her worth.

Chris Out

Investor, Author, Speaker

  • £595

Complete Message-Market Fit Programme

  • Course
  • 156 Lessons

An action-driven step-by-step program to help you find message-market fit within 12 weeks with over 150 short and snappy lessons to help you get clarity on how to resonate with your target audience.
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